Have you been wanting to achieve the hottest trend in hair right now??  That soft, sensuous wave seen on celebs like Kate Hudson, Alicia Keys, and Jennifer Aniston just to name a few.  That look is now easier to achieve with Pravana’s new Beach Wave!!  The Beach Wave is a low-amonia, thio-free treatment  in which the internal bonds of  the hair are realigned to give the soft, natural, undulating wave that everyone is craving!!!  It  lasts up to 3  months. The Beach Wave is safe for color treated hair.  The treatment  uses a Keratin Fusion Restructurizing  Serum that infuses the hair with silk and human hair  amino acids that strengthen, protect, and add shine to the hair.   This truly is not your mamma’s perm!!!